RYAN
POWELL


editor + colorist + photographer + designer

PHASEONE - SUGAR


Music Video

πŸ† Official Selection - 2012 Vimeo Festival
πŸ† Nominated for Best Experimental Film - 2012 Vimeo Awards
πŸ† Official Selection - 2012 Internationaal Kortfilmfestival Leuven
πŸ† #2 Best Video of 2011 - XLR8R Magazine  

Sugar tells a story of two ex lovers failing to reconnect via text message as one is moving away for good. Sugar depicts a bleak and hyperactive reality delivered as a narrative/visual interpretation of a track titled Sugar by New York City based electronic music producer Phaseone. The tune itself is a spacey slow-jam, which Phaseone describes as "an homage to the '90s Chicago rap sound of Twista and Do or Die that my friends and I grew up listening to."

Directors: Vadim Gershman + Ryan Powell
Producers: Vadim Gershman + Ryan Powell
Writers: Vadim Gershman + Lea Sorrentino
Camera: Ryan Powell
Editor: Ryan Powell
Music: Phaseone
Track: Sugar
Year: 2011


"I can’t help but feel that this media mashup deserves a name of its own."
- ShortOfTheWeek.com

"True artists who are still out there fighting the good fight for quality film production."
- XLR8R Magazine

"Hits the nail on the head of modern-day communication, which sounds like a pretty major claim. And it is."
- Sundance Channel

"Wonderful! It's both formally inventive and culturally informative."
- Peter Rose, artist